To celebrate Boursin’s sponsorship of the 9pm Film on Film4, we created a bold social campaign that looked as good as it tasted.

Each film was crafted with the visual language of a classic movie genre—from dramatic lighting to stylised set design—placing a genre-inspired recipe in the starring role. The art direction gave every spot a rich, cinematic quality, turning food into film and recipes into leading characters.

Lights, camera, flavour.