To launch the ‘Discover a World of Flavour’ campaign for Pringles, we created a series of social-first films that exploded with colour, character, and imagination.

Unsuspecting people were swept up in a flavour epiphany, transported into surreal Pringles worlds where everyday landscapes became wild, whimsical, and larger-than-life.

The art direction was bold, playful, and impossible to scroll past.

The result: six social films that blended humour and visual spectacle—earning over 41 million views, 260 million impressions, and a ‘Best in Show’ at the W3 Awards.