CHOO CHOO CHOOSE THE TRAINLINE
To put Trainline on the map, we created a playful integrated campaign starring 80s icons Black Lace alongside two brave Trainline execs.
The work spanned TV spots, behind-the-scenes films on our dedicated “Choo Choob” channel, and a viral hit featuring Will & Kate lookalikes—making Trainline impossible to ignore.
The campaign was hugely successful, and was even parodied by Soccer AM for their goal-line technology campaign
