APRIL SHOWERS
As part of a campaign highlighting how Dove body wash delivers softer, smoother skin after just one shower, we transformed a rainy day in New York into a moment of celebration with a responsive digital billboard powered by live weather data.
The installation brought together technology, media, and real-time forecasts from Forecast.io to create content that adapted seamlessly to its surroundings.
We created lots of content that played on the main screen, teasing onlookers and building anticipation while we waited for rain...
We also took over the entire Walgreens building in Times Square, using various digital display units to create more anticipation and drive people to the main event.
